Fwd: Re: Re: [BiturboS4] New Mobil 1 ?

[James Kirk]

Mobil has expanded their "Mobil 1" oil label to include some dino/synthetic
oil blends apparently.  From a marketing standpoint it's a debatable move- -
by extending the brand perception of quality from fully synthetic over oils
with dino/synthetic blends you may link the perception to the blend, or you
may deteriorate the reputation of the fully synthetic. Mobil has not stopped
making a full-synthetic under the Mobil 1 tag.

But it's confusing. I was getting a couple cases of Mobil 1 5-30 and almost
grabbed the blend, didn't see the small lettering identifying "fully
synthetic".


>From: <winw at bellsouth.net>
>To: "James Kirk" <ncc170s4 at hotmail.com>
>Subject: Re: Re: [BiturboS4] New Mobil 1 ?
>Date: Sun, 16 Jun 2002 12:20:57 -0400
>
>Has Mobil really changed to not be fully synthetic? On the Mobil1.com
>website, they talk about Castrol doing this. If they are doing this then
>they are really stupid and I doubt that one of the 3 articles they post
>there would say this. I just can't imagine them being so bold and dumb
>while they begin their new marketing campaign. From what I read, it is
>mostly detergent and additive related to supposedly make it a better
>formula. And they are also going to focus on 0w40 as their most advanced
>formula. I think we will start seeing it more available in the states.
>
>Anyone have any proof they are not synthetic besides that internet chat
>room link?
>
> >
> > From: "James Kirk" <ncc170s4 at hotmail.com>
> > Date: 2002/06/13 Thu PM 05:23:38 EDT
> > To: biturbos4 at audifans.com
> > Subject: Re: [BiturboS4] New Mobil 1 ?
> >
> > I think that Mobil 1 label has been expanded by Mobil 1 to cover both
>fully
> > synthetic and dino/synthetic blends. Just read what you buy.
> >
> >
> > >From: john sonty <erhti at yahoo.com>
> > >To: biturbos4 at audifans.com
> > >Subject: Re: [BiturboS4] New Mobil 1 ?
> > >Date: Mon, 10 Jun 2002 17:37:02 -0700 (PDT)
> > >
> > >I've read that it is an 'inferior' oil, as base is not
> > >officially 'fully' synthetic. After M-1's loss in its lawsuit
> > >against Castrol regarding what officially/legally constitutes an
> > >oil being 'fully' synthetic (I guess Castrol's oil wasn't
> > >'fully' synthetic--contained small degree of mineral), the
> > >'story' is that M-1 decided to 'join 'em if you can't beat 'em).
> > >
> > >
> > >Again, I don't know this to be a fact.
> > >
> > >--- Nicholas Mistry <nick at mistry.com> wrote:
> > > > I saw a commercial for a new formula of Mobil 1 oil.   Does
> > > > anyone have any
> > > > experience w/ it?  and Is it worth trying?
> > > >
> > > > -N
> > > >
> > > >
> > > >
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