Fwd: Re: Allroads are hitting the showrooms

[Chris Dyer]

I think it could work if Audi markets it aggressively. But I think a major 
chunk of SUV buyers are buying size, perceiving size/overall height = 
safety--ground clearance means nothing to them.


>From: Douglas Frank <frank at zk3.dec.com>
>To: quattro list <quattro at audifans.com>
>Subject: Re: Allroads are hitting the showrooms
>Date: Fri, 01 Dec 2000 16:34:49 -0500
>
>Ameer Antar wrote:
> >
> > I wonder how well Audi will do w/ this. Most people are too dumb to
> > understand this is better than a suv w/ fixed ride height.
>
>Depressingly, I suspect you're right.  It's not an SUV-- it's not
>truck-based, and neither tall enough or massive enough.  I
>predict it will fail in the market.  It's not what people want.
>It's what people *should* want, which is not the same thing.
>
>--
>Douglas Frank Compaq Computer Corp.  Lead, n.  A metal, useful as
>ZKO           110 Spit Brook Rd.      counterpoise to an argument
>603-884-0501  Nashua, NH USA 03062    otherwise unanswerable.

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