Fwd: Re: Allroads are hitting the showrooms

[Chris Dyer]

I always thought that the most convincing anti-suv TV ad a car co. (like 
audi, subie, olvoV, etc.) could do is simply show the suv & hybrid/wagon (a 
la allroad) competing in a bunch of tests. Drag to 60, slalom, braking, and 
last: emergency lane change. Doink, truckee go over. "Think your SUV is 
safer than a car?"


>From: quk at isham-research.freeserve.co.uk

> > I think it could work if Audi markets it aggressively. But I think a 
>major
> > chunk of SUV buyers are buying size, perceiving size/overall height =
> > safety--ground clearance means nothing to them.
>
>http://www.nytimes.com/2000/12/02/business/02INSU.html
>
>Jade Jagger (Mick's daughter) lost control of her SUV last week and damn
>near wiped out her own daughters.  She was quoted in the papers as
>saying she had no idea SUVs were so easy to roll in avoidance maneouvres.
>
>--
>  Phil Payne
>  UK Audi quattro Owners Club
>  http://www.isham-research.freeserve.co.uk/quattro
>  Phone +44 7785 302803   Fax: +44 7785 309674

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