#1275 - profiling!

[Brett Dikeman]

At 9:41 AM -0800 3/30/01, Motor Sport Visions Photography wrote:
>All depends on the dealer and sales staff


Dan called two Subaru dealerships the last week or two to arrange a 
WRX test drive.

Salesman, dealership #1.

D:"So, do you have a WRX available for a test drive?"
S:"Um, no.  I don't know of any car dealerships that let you test 
drive turbos."


Salesman, dealership #2.

D:"Do you have a WRX available for a test drive?"
S:"Yup.  Automatic or 5 speed?"
D:"5 speed."
S:"wagon or sedan?"
D:"hmm, I think I might like to try the wagon.  When can I come down?"
S:"any time."
D:"How's 15 minutes?"
S:"that's fine.  I rather enjoy these test drives."
<hangs up>
Dan, to me: "I like this salesman."

Just like the S4, the WRX is aimed at a pretty small audience, and 
like the S4, sales are good; they're presold for the next 2 months. 
The funny thing is, you won't see an Audi salesman give this kind of 
attention, and be as psyched about a test drive.  Half of this guy 
wanted the sale, half of him just wanted to go for a drive on a great 
spring day and talk cars...or he's a damn good actor.

B