more on the TT commercial
Burl Vibert
blur at sympatico.ca
Tue Apr 24 21:51:32 EDT 2001
Jouko Haapanen wrote:
>
> the following from Automotive News:
>
> NEW YORK -- Audi has launched a TV campaign with the tag line "Great then.
> Great now" to underline its claim to have been first to market with
> all-wheel-drive passenger cars.
>
> Len Hunt, Audi of America vice president, said the German automaker wants to
> counter a growing number of luxury-car rivals that offer all-wheel drive.
> Most of the cars Audi sells in the United States are equipped with Audi's
> quattro awd system.
>
> "Quattro has been nibbled away at -- (the Jaguar) X-Type with all-wheel
> drive; BMW with all-wheel drive; Mercedes with all-wheel drive. We thought
> we would remind people who invented this," he said at a press conference
> here April 10.
>
> Audi unveiled the first quattro system at the Geneva auto show in 1980, and
> the Audi 80 quattro debuted in 1982.
>
> For the record, Subaru of America Inc. says it launched the first four-wheel
> drive station wagon in 1974.
Wouldn't the first all-wheel-drive passenger car be the Jensen
Interceptor circa 1966? I believe it also pioneered traction control
and anti-lock brakes. Here's a link to one for sale, #6 actually:
http://www.geocities.com/jensenff/fsff6.html
Burl Vibert
1987 5kcstq
Kingston, Ontario
More information about the quattro
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