more on the TT commercial

Burl Vibert blur at sympatico.ca
Tue Apr 24 21:51:32 EDT 2001


Jouko Haapanen wrote:
> 
> the following from Automotive News:
> 
> NEW YORK -- Audi has launched a TV campaign with the tag line "Great then.
> Great now" to underline its claim to have been first to market with
> all-wheel-drive passenger cars.
> 
> Len Hunt, Audi of America vice president, said the German automaker wants to
> counter a growing number of luxury-car rivals that offer all-wheel drive.
> Most of the cars Audi sells in the United States are equipped with Audi's
> quattro awd system.
> 
> "Quattro has been nibbled away at -- (the Jaguar) X-Type with all-wheel
> drive; BMW with all-wheel drive; Mercedes with all-wheel drive. We thought
> we would remind people who invented this," he said at a press conference
> here April 10.
> 
> Audi unveiled the first quattro system at the Geneva auto show in 1980, and
> the Audi 80 quattro debuted in 1982.
> 
> For the record, Subaru of America Inc. says it launched the first four-wheel
> drive station wagon in 1974.



Wouldn't the first all-wheel-drive passenger car be the Jensen
Interceptor circa 1966?  I believe it also pioneered traction control
and anti-lock brakes.  Here's a link to one for sale, #6 actually:
http://www.geocities.com/jensenff/fsff6.html

Burl Vibert
1987 5kcstq
Kingston, Ontario



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