Ford quality better than Audi ??????

[Duncan Thomson]

>The quality "is beyond Audi," he says.

look carefully... what he is doing here is comparing the Ford to an Audi...
therefore, what he is saying is that it is comparable...

and we all know that 'comparable' is marketing speak for noticeably inferior...

he was just trying to link his product to the quality audi brand...
now, in the future many audi searches will bring up this interview and thus
help him sell his product...

how do we set the Audi lawyers onto this shameless attempt at self
promotion by association...?
must be a case for trademark dilution or something similar...?!

;-)

Duncan