Rant against AoA
ccohen5 at compuserve.com
ccohen5 at compuserve.com
Sun Feb 18 19:22:03 EST 2001
I read the rant about how hard it was to get a sport configured A6
2.8.
I asked the factory this question and here was the answer, in
summary:
US has regs peculiar to the US only, so cars that come here must
be sold here. So what cars will dealers risk capital to hold? Auto
luxo barges that compete with others, thats what!
In addition, once the manual transmission finds its way into a
buyer6s hands, the market for resale is very low - ie BIG
depreciation. This factor affects Average Depreciation for the
model and bingo: bad reputation.
So I asked why do dealers not explore demand amongst enthusiasts
-as (so I asserted) there are just tons of Q list buyers for the
A6 2.8 manual we heard about here. Answer: WhaddaUmean? Dealers
market used cars? Apparently Us dealers are not representative of
the an "interest" group. As soon as their return on capital
invested in Audi inventory, parts, engineering and training, drops
below the average level of their price segment, they holler at
Audi and threaten to walk, sell more Mercs or Rovers or something.
This is not a phenomenon in Europe where each dealer sells fewer
cars and is subsidized (in effect) by the company car syndrome
where employers or lease companies pay the bulk of the cost.
Their were lots more details which will not interest enthusiasts,
so suffice to say, Audi like others, has a problem converting
their customer context from 100/200 perspective owners to BMW M3
perspectives. So much so that dealers will not risk capital. But
the good news is this is changing thanks to the S4 and A6/2.7. We
may see the S6 and S8, but this is not certain because of the
recession. We will NOT see the RS4, but there are at least 2 on
their way here now.
Colin
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