propriety of rebadging

Stephen Bigelow sbigelow at sprint.ca
Thu Jan 18 14:24:42 EST 2001


Now you're talking! 

The Big Red Bus with a "Massey-Ferguson" badge.

> What'd be better is reverse psychology badge engineering, or RPBE.  Put 
> "diesel", "neon" or "John Deere" on the back. Keep 'em guessing.






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