Why Audi stopped rallying

[David Head]

A couple of reasons - the group b cars were getting too powerful and
dangerous, what with the closeness of the spectators. Bad press would not do
well for Audi's image. Other manufacturers development put more pressure on
Audi, so it wasn't as easy to win. Audi was working at developing engines
beyond the 5 cylinder at that point - the V8 and the Audi space frame
project with Alcoa was getting started. The Talledega effort was underway.
The accident was a good excuse to bow out gracefully. Their point had been
made.
I'll be Audi doesn't last another 2 years in ALMS - same reason. They will
have proven their dominence and will move on to something else. The same
factory efforts occured in DTM with the V8 and BTCC with the A4... Win,
establish dominance, move on when the legislate you out of competition.

Martin Suryadarma wrote:

> Ok with all these topics on Audi rally, and some people at Impreza forum
> asking the same question, why did Audi quit rallying?
>
> Does anybody know? Any good reference on this?
>
> I stumbled into this pretty good article, but it still doesn't really
> explain.
>
> http://www.stormloader.com/groupb/audi.html
>
> Martin