Selling brands under a different name.

[Phil Payne]

> It's common to have product made under your own label, to your own specs,
by
> a major producer.  At a factory I worked at, we sometimes produced
products
> labeled under other brands (generic, store brands, competitors).  The line
> was sped up for most brands other than our own, don't know what other ways
> the product was cheapened.  That's another possibility.

I had an IBM ThinkPad 701C - a 'butterfly'.  I only had one spare battery
and I wound up going over the Pacific - so I called into Fry's in Sunnyvale
on my way and bought two spare batteries for the trip.  They had IBM branded
and 'brown box' batteries - when I got the latter back to the hotel I was
AMAZED at the similarity.  Obviously the same battery.  What blew me was
peeling back the labels - the 'brown box' batteries had IBM labels
underneath and proved over the next few years to be just as good.

Of course, even a company the size of IBM doesn't make its own batteries.

--
  Phil Payne
  http://www.isham-research.com
  +44 7785 302 803
  +49 173 6242039