Audi commercial

[ccohen5]

Brian Own told us over the weekend at the Audi Challenge, that their
campaigns are now focused on the excitement of the Audi experience, the
passion, the enthusiasm.  So every trip is a journey...etc etc.  So I don't
think we are going to see much of the ski jump technology thing from them.

Also according to Audi's research we are the most intensive internet users
of any marque; generally more affluent; more educated; and take better care
of our cars than owners of other products.

I told him over dinner that the reason for the internet was necessity
because the dealers do such a lousy job of just about everything...it was
water off the ducks' back so to speak!

But don't expect prices to come down, they think we are rich!  hah!

Colin