an observation about european cars vs the rest of the world....

[Peter K. Wong]

Well actually the point is NOT to show creativity when naming the cars.  By
doing do, they do not detract from the brand itself.  As for the use
"All-Road", occasionally companies do use names to diferentiate one car
from the others.  There is no rule that says a company acts logically or
consistently all the time; so long as they generally head towards a certain
direction.

Of course you would want to emphasize the name Viper over the brand.  It is
a vehicle that is so unique from the brand that you would want to separate
yourself as much as possible from the brand.  Further, there is the issue
of dealing with "customer goodwill".  You don't want to detract from that
goodwill by changing a perfectly good car name just for the sake of the brand.

Personally, I thought it was a silly risk on Acura's part to axe the Legend
name and now the Integra follows suit.  These were both names with a lot of
good attributes already attached, silly silly silly.

Audi would like their A4 customers to feel just as special as their S8
customers; that - they too - have bought into some of the Audi magic.  A
couple of months ago, I received a welcome package from Audi for the
purchase of an A6.  As you open the box you're greeting by an opaque
parchment paper with a simple message "Welcome to the Audi Family".  Again,
emphasizing the brand not the model.

Thanks,
Peter


At 03:37 PM 9/4/01 -0700, Michael Gough wrote:
>HAHA what about "All-Road" thats the same as "Wide Track" your observation
>only proves Germans have no creativity in naming their cars. They simply use
>the numbers that correspond to an engine and body-740 7 series 4l v8, though
>its bigger now I think. The other car companies actually put some creativity
>into their names. The viper is a bad ass snake, the Dodge Viper is one of
>the most bad ass cars on the road see....
>Mike
>
>> Something I have noticed recently while driving....
>>
>> I cant think of a European car imported to the US that has an off the wall
>> name.  It seems all the cars coming from Audi, BMW, Volvo, ect ect have
>> model names like A4 or 325i or 740L.
>>
>> In comparision, Ford, GM, Dodge, Honda, Toyota all have off the wall names.
>> Some are after animals, Impala and Mustang to name a few.  Others are
>> abstracts like the Focus or Neon.  Others are named after races, LeMans is
>> one Gran Prix is another.  I wonder why European manufacturers treat the
>> consumer like we actually know something, and the American ones treat
>> everyone like idiots?  I mean come on... WIDE TRACK?  Spare me the
rhertoric
>> and just point out things about your car that I might like, dont come off
>> like most of us know nothing about anything.
>>
>> Hhehehe sorry about the rambling, but I just wanted to mention what I had
>> been thinking about :)
>>
>> Rob
>>
>> 86 5ktq
>> 87 5ktq (SOLD)
>> 89 200 tqa
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