how do you get old bubblegum off of velour seats???

[JordanVw at aol.com]

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does anyone know how to get bubblegum off of velour seats?  a friend of mine
discovered a wad of old bubblegum stuck to the velour seats in his car
compliments of his kids, under his seatcover..    what will get the gum out?
any ideas?   Martha Stewart where are you  when we need you!!     seriously
tho any ideas appreicated
chris