vw hate mail Special Announcement.

auditude at get.net auditude at get.net
Thu Jul 11 20:00:25 EDT 2002


Ed Birch edwbirch at comcast.net wrote:
>
> Steve Kramer wrote.......
>
> > Like some of you ( maybe
> > just me) I name my cars ( so far - Gretchen, Gunther,
> > Ingrid, Elsa and finally Augustus - my V8). And finally like many of
> > you I love the way my audis drive and how they make me feel as
> > compared to other cars.  For me, there is no similarity the way an
> > all-wheel drive Quattro compares to anything out.
>
> Steve, the Madison-Avenue Advertising folks dream of people like you.
> Total blind loyalty to an automobile brand.

Sorry to jump into the fray, and not to be contrary, but I would speculate that it wasn't advertising that
convinced Steve to be blindly loyal to the Audi brand.  The advertising kinda sucks compared to the cars
IMO.

I think someone who's loyal from their direct experience ("how they drive and feel") like Steve, wouldn't be
the advertising's ideal audience, since they wouldn't be able to break them of their habit very easily with
cool "zoom-zoom" ads and the like.

I think Mitsubishi has some pretty cool ads (techno music, people acting too-cool), and Honda poking fun
at the "extreme" mini-suv ads of their competitors are catchy too.  The one where the Acura husband
buys the house unseen due to the windy road up the hill to it.  Great ad, but doesn't convince me to give
up my choice.  And the WRX ads, as cool as they are, didn't do nearly as much to me as when I saw a
stock one of them take off with two passengers while me and my 15 psi couldn't pass them up.

Seems like it would be the people who have no loyalty or don't have a well-defined set of their own values
that the advertising people would most appreciate.  Perhaps someone loyal to watching TV or something.

At least that was my knee-jerk reaction to Ed's post. :-)

Later,

Ken





More information about the quattro mailing list