Buying a new S4

[Brett Dikeman]

At 9:50 PM -0500 3/6/02, TM wrote:
>That's not correct-
>There is something like $6k in profit on an S4 for the dealership

Oops, you're right.  Invoice would be $36k, sorry about that.  Got my
2's and 4s mixed up+switched around :-)


>- they will probably not give all of that away, though.

If they spend an hour or two with you(or more) while you hem+haw over
the options, colors, kick the tires, pop the hood, go out for a test
drive, take a few days of prodding etc, they're not going to feel
like dealing(as much.)

The key is that you must walk in the door, and say "I want a Nogaro
Blue S4, black interior, all options, right now, for $38k...I'll
write the check on the spot", then the dealer would be insane to pass
up on it.  They don't see it as "we're getting raked over the coals
compared to MSRP"...the salesperson sees it as "I spent zero minutes
and this guy wants to hand me a commission", while his/her boss sees
it as "we spent exactly 0 minutes on this guy and he wants to buy a
car from us, and we'll make $2,000 profit, we won't pay any more
interest on that car, and we'll clear a space on the lot..."

To dealers, the chance to make an immediate sale is very tempting,
because every day the car sits on the lot, it costs them money in
financing and for space on the lot.  Sure, some sucker might walk in
a few days later and offer MSRP...but then again, it might be a few
weeks, particularly the way the economy is going.  it is, as they
say, a question of a bird in the hand versus two in the bush.



>  A $4k discount would be nice.

Yep, and $4k would be 4.76% :-)

Brett
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"They that give up essential liberty to obtain temporary
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