Volkswagen to Overhaul Audi Brand

[TWFAUST at aol.com]

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In a message dated 5/17/02 1:29:51 AM Eastern Daylight Time,
quattro-request at audifans.com writes:


>  The VW chairman, Herr Bernd
> Pischetsriedder, "said that Audi was developing high-performance
> models that would make the brand similar to 'the way BMW
> used to be,' a thinly masked criticism of his former employer,
> where he was chairman until 1999
>
> If I have my  names and timeline right, he is the fellow who backed BMW's
> purchase of Rover. That was a move that almost killed BMW by draining its
> finances. BMW is a very small company and couldn't afford a loss leader
> like Rover. I understand they have managed to get it to break even.