Audi's Drive to Service Excellence -- April 2003

[Fay ^. .^ ~]

LATEST FROM THE GALLUP MANAGEMENT JOURNAL -- April 2003

ORGANIZATIONAL PERFORMANCE
** Audi's Drive to Service Excellence **
In 1996, Audi ranked dead last among luxury makes in the United Kingdom on traditional measures of owner satisfaction and loyalty. So the company developed an ambitious plan to reinvent Audi UK from the ground up. Audi's stunning success offers a model of how to drive growth and engineer a dramatic turnaround by creating a superior customer experience.
http://gmj.gallup.com/op/article.asp?i=330


Cheers,  Fay

'89 Audi 200 Turbo (No Q) Automatic
'88 5000
'87 5000

"Due to recent budget cuts, the light at the end of the tunnel will now be turned off."

         ^. .^   ~