what does the name "Audi" mean????

[Phil Payne]

>> iirc, "Audi" is latin for "listen"??

> Yeah.  Play on August Horch's last name, also meaning "listen" (or 
something similar) because he was disallowed the rights to his own name 
after he left/was dumped by his Horch auto company.

It's usually translated as "hearken".  In most uses it's a bit archaic - 
the only context you'll hear it in modern German is the military one, where 
"horchen" means not only to listen but also to obey.