Audi's Future

[Rocky Mullin]

At 9:42 PM -0500 3/24/04, Huw Powell wrote:
>>Cut to VW.  VW was the inexpensive, bread-and-butter
>>entry level car. Now it's a premium sport sedan and
>>ultra-luxury models. What is VW trying to be?  And
>>it's Audi brand is what? A premium sport sedan?
>>Luxury model?
>
>I read here a coupe-three years ago that the marketing goal was for 
>VW to compete with BMW and Audi with Benz.  Whatever that means...

	their approach, if this is their goal, makes sense.  however it might
have been an unwise goal to attempt.   too narrow?  why focus on german
marques?

-- 
  Rocky Mullin   |  http://www.sharon.net/caliban/
  5 right opens long into 6 left plus tightens over crest 50