I feel old and insulted

[Taka Mizutani]

Style? I don't know.

The technical features such as quattro and FSI definitely help sell
the cars, although the bottom line seems to be that Audi is perceived
as a better value than BMW or Mercedes, being quite a bit less money
for the same class car.

People often take that a bit too far and start comparing Audi to Saab
and Volvo, as well as Acura, Infiniti and Lexus. The Saab and Volvo
comparison is silly- in terms of build quality, materials, etc.,
they're nowhere near the level of the Audi/BMW/Mercedes. Lexus and
Infiniti are the two most difficult competitors- they're definitely
getting there.

Taka