I feel old; plus DKW pics/clubs?

[c dyer]

I think Audi, indeed most manufacturers, are missing
the boat on heritage. Of course looking forward is
important, but part of building a brand is reinforcing
your brand's history. This also displays to the
potential customer that you're proud, that you're
important, etc etc. M-B does a fairly good job of
this, as does Jag. Audi not at all really. Toyota
would measure in negative numbers.

I learned all about branding and the importance of
company history at B&O...heritage was a great tool to
educate customers who had never heard of us.

Also--you got pix of your DKW?! Any links/clubs of
interest for DKW/AutoUnion/NSU? (especially for North
America?)

Thanks,
Chris


Chris Dyer
(310) 479-0060 home
(310) 567-9863 cell
11625 Texas Ave. #204
Los Angeles, CA 90025


		
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