[s-cars] Q7 ramblings

Taka Mizutani t44tqtro at gmail.com
Fri Mar 2 08:47:48 EST 2007


Except that Lexus does better than MBZ, BMW and Audi and they don't use a
stupid
MMI/iDrive/COMAND system. They are probably the best at gauging the US
market
anyway.

I think all of this crap that the Germans are foisting on us is eventually
going to bite them
in the butt. Give me the RS5 Clubsport edition- no MMI, manual heat/air,
manual transmission,
manual seats, no sunroof, no back seat, ceramic brakes, aluminum/CF body.
:-)

BTW, I saw a recent R-M Auction that brought much more reasonable prices- I
think the
Barrett-Jackson bubble is going to burst (which is a good thing, as a $35k
'69 Z-28 is a
much better proposition than a $110k car at B-J).

Taka


On 3/2/07, DGraber460 at aol.com <DGraber460 at aol.com> wrote:
>
> One thing we must remember is that these engineering designs and decisions
> are NOT based on the desires of loyalists such as this group. They are
> driven
> by  marketing research data. If the "Premium brand" marques are moving in
> a
> given  direction and sales do not drop (and the press praises it), it will
> flourish. It is cutting edge. It is market positioning and image.
> In  building and
> selling high end cars there are 3 critically important  factors:
> Image.
> Image.
> Image.
> Long term you have to deliver the goods. But _today_ you must impress and
> dazzle with "new" and bragging rights type "stuff", even if that is more
> complicated and detrimentally complex.
> The "Bangle Butt", I-Drive, and Barrett-Jackson prove that the
> buying  public
> can be an illogical, image driven, herd of sheep.
>
> I am sort of old school, and love a dash full of switches and dials and
> gauges.
> Let me control everything and give me a bank of toggle switches  and I'm a
> happy camper.
>
> Dennis
> No longer the  target market!
> Denver
>


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