Pondering

[Huw Powell]

One issue is that if Audi makes a "splash" with some diesel powerplants, 
they'll have to be bulletproof or no one will ever want to buy one again.

Question is, how much they can piggyback on the VW technology/experience 
without being perceived as "putting VW engines in an Audi"?

> Danton J.A. Cardoso wrote:
>> Maybe so, but look at BMW and Mercedes. BMW is known for performance
>> and luxury, and some are oil burners.  Mercedes has their "workhorses"
>> diesel powered-240 and 300D.  However, what about the 400 SEL and
>> 300SEL?
>>
>> On Wed, Dec 3, 2008 at 11:48 AM, John Cody Forbes <cody at 5000tq.com>
>> wrote:
>>> My take is that the suit wearing white colar coporate types that Audi
>>> *WANTS* to buy the cars have (and/or Audi's marketing fools believe
>>> they have) the belief that diesel is a nasty dirty oily mess that
>>> will cause you to smell horrible for 12 hours after installing it in
>>> your vehicle and that diesel cars are noisy and have trails of nasty
>>> smelly black smoke following them arround. Until the marketing
>>> department thinks that the buyers think otherwise we won't see the
>>> killer TDI's that Europe has.
>>>
>>> -Cody Forbes 
> 
> 
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-- 
Huw Powell

http://www.humanspeakers.com/audi

http://www.humanthoughts.org/