Audi's 2009 Superbowl Commercial

[Ingo Rautenberg]

He, he.  I loved that movie (Snatch).  Unfortunately, I think the  
audi commercial only works (barely) with insiders.  Complicated,  
explanation-necessary Commercials don't work (especially for viewers  
who've been drinking).  In that regard, last years Commercial was  
much, much better.

I couldn't help but think:

a) hey, he doesn't know how to drive, but even he can drive an audi  
-- is that really what you want to say?

b) Hi.  I have an audi --  the performance car for you to carjack

Nope.  As much as I enjoyed it -- the message -- was off the mark.


On Feb 2, 2009, at 12:41 PM, Geraint Lloyd wrote:

> Re the Target audience:
>
> Dan,
>
> Are you perchance suggesting that we are just a bunch of "farkin'  
> pikeys"
>
> Erm.....Naughty Language Warning
>
> http://video.google.ca/videosearch? 
> q=pikeys&oe=utf-8&rls=org.mozilla:en-GB:o
> fficial&client=firefox- 
> a&um=1&ie=UTF-8&sa=X&oi=video_result_group&resnum=4&c
> t=title#
>
> Thought that it was appropriate considering the driver in the ad.....
>
> Geraint
>
> -----Original Message-----
> From: quattro-bounces at audifans.com [mailto:quattro- 
> bounces at audifans.com] On
> Behalf Of Dan DiBiase
> Sent: 02 February 2009 11:07
> To: Ingo Rautenberg; Quattro List
> Subject: Re: Audi's 2009 Superbowl Commercial
>
> I liked the ad a lot. The target audience, of course, is NOT really  
> most of
> the people on this list... ;-)
>
> I just wonder why they have a supercharged A6, and not call it S6??
>
>  Dan D
> '04 A4 1.8Tq MT-6
> Central NJ USA
>
>
>
>
>
> ________________________________
> From: Ingo Rautenberg <ingo.rautenberg at gmail.com>
> To: q - V8 <v8 at audifans.com>; Quattro List <quattro at audifans.com>;
> s-car-list at audifans.com; URQ <urq at audifans.com>
> Sent: Sunday, February 1, 2009 4:23:41 PM
> Subject: Audi's 2009 Superbowl Commercial
>
> Just in Case you don't care about the Super Bowl or want to see the
> Commercial before the game.
>
> It's in keeping with Audi's new 'Progress' Campaign and takes you  
> through
> the 70s, 80s, 90s and 00s and stars Jason Statham of the  
> Transporter movies.
>
> Sneak Preview for you (quality limited only by your bandwidth):
>
> http://www.audiusa.com/audi/us/preview.html?csref=vanity_pip_preview
>
> Enjoy!
>
> -Ingo
>
> PS: I apologize in advance if this has already been posted.
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