Audi buys Ducati

[Hayes Myers]

I don't think bean counters at Audi have an issue with spending on
performance though..

On Thu, Apr 19, 2012 at 3:30 PM, Mike Arman <Armanmik at earthlink.net> wrote:

>
>
> Well this'll be interesting . . .
>
>
> Audi has had a few interesting concept motorcycles over the past few
> years, perhaps this will get some of them into production.
>
>
> I doubt BMW has much to be concerned over, the Ducati crowd and the BMW
> (motorcycle) crowd are different. Hopefully, the marketing department at
> Auducati or Ducaudi or whatever they decide to call this will understand
> this. Ducati is a sport bike, BMW is much more of a long distance cruiser -
> although they do make some sport(y) bikes - and Ducati is going to have
> some distance to go to catch the RR1200 or RR1600 or whatever BMW's
> super-duper warp 10 six cylinder bike is called.
>
>
> My fear is that some bean counter or advertising/marketing executive at
> VAG is going to say, well they both (Ducati & BMW) have two wheels, so they
> are the same. Some years back someone gave me a "personal finance" book
> which counseled that buying a Ducati was a better idea financially than
> buying a Harley-Davidson because they both have big V-twin engines and the
> Duc was $4,000 less expensive. Obviously, this "guru" knew ZILCH about
> motorcycles, motorcyclists, and the reasons they buy what they buy - and
> the book promptly went into the trash. (I have nothing against Ducati or
> H-D, I'm a BMW rider, or was before I discovered airplanes.)
>
>
> As far as abandoning customers and not having spare parts available,
> Ducati has that absolutely down pat, Audi is a total paragon of utterly
> fanatical customer support by comparison.
>
>
> And I do agree that the quality of Ducati will probably be improved under
> Audi's ownership. Der Chermans vill neffer stand for zis schiess.
>
>
> Best Regards,
>
> Mike Arman
> Buncha German vehicles, some of them run, too.
>
>
>
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>
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