Quattro is just another word for 4.

[cobram at juno.com]

oops, sorry but I didn't realize you might have to sign up to see it. 
Here's most of it, without the purdy pictures.

Audi A3 gatherings target young, hip bacon lovers
Audi has instructed its dealers how to throw the perfect party to
celebrate the launch of the A3. Music from recommended artists include:
Chvrches, Grimes, Phantogram, Empire of the Sun, M83, Capital Cities, Cut
Copy and DJ Classixx.
Automotive News
March 10, 2014 - 12:01 am ET
Audi is planning blowout parties April 3 in New York and Los Angeles to
mark the launch of the Audi A3, and it wants all of its dealers to throw
their own get-togethers that night, either in-house or off-site.
Just don't expect cocktail wieners and classic rock.

Audi wants its dealers' A3 launch parties to appear to the car's target
clientele: people from their mid-20s to early 40s.

In a 64-page directive to dealers obtained by Automotive News, Audi laid
out instructions for virtually every aspect of its perfect party,
prescribing an ultrahip formula of electronic music, minimalist design
and gourmet hors d'oeuvres such as bacon-wrapped dates and desserts such
as grilled cheese garnished with dark chocolate.
"We want to provide a unique experience for consumers - not only a reason
for them to come in and drive the new A3, but also to come in and
experience Audi," Loren Angelo, director of marketing at Audi of America,
said in an interview.
Suggested hors d'oeuvres include portobello mushroom cannoli and shrimp
lollipops with Thai chili sause. For desert: bacon and spice doughnuts.

Audi has high hopes for the A3 sedan and its ability to compete with the
Mercedes-Benz CLA for the hearts of young luxury buyers. It's asking
dealers to craft a guest list of people in their mid-20s to early 40s and
engage with "influencers and tastemakers" to boost attendance. "The
lifetime value these new customers bring to the future sustainable growth
of our organization is immeasurable," Audi's guide says.

Black is the ideal backdrop color, as it "conveys the thrilling
after-dark experience." Furniture should be black or white -- "avoid
patterns." Lighting should be dimmed and white, with subtle red LED
accents.

Alex Maier, marketing director at Sunset Audi near Portland, Ore., is
planning one of the larger parties, with 500 to 600 guests in a World War
II-era machine shop converted into an event space. Pyramid Breweries, a
West Coast brewpub group, will serve craft beer. Snacks will include
gazpacho shots and bacon chocolate-chip cookies.
An Audi dealer in the industrial Midwest, meanwhile, was still searching
for young people to invite. Electronic music and quirky food won't
resonate with the store's older clientele, but this dealer was determined
to throw a good party.
"Some dealers are pooh-poohing this thing," said the dealer, who asked
not to be named so as not to harm ties with Audi. "But I'm saying, what
the hell? We haven't had a party in a while. We're going all out."


On Mon, 17 Mar 2014 17:03:54 -0400 <cobram at juno.com> writes:
> I still remember when Audi geared it's cars and PR towards driving
> enthusiasts.
> 
> "Vorsprung durch Technik" no longer sells to the Hipster Elite base. 
> 
> 
> http://tinyurl.com/o97psbk
> 
> BCNU,
> Experience is the name everyone gives to their mistakes.