[s-cars] new "//S Line"... Badge Engineering anyone?

[Vincent Frégeac]

I think the only cure is: Hair dryer. Remove any badge you can find and
rely only on the gas pedal to let you know if it's part of the //S-Line
or not. As, usually, cops never approach my gas pedal, it also lowers
the cost of ownership ;-)



Vincent
'96 //Stealth6

-----Message d'origine-----
De : s-car-list-bounces at audifans.com
[mailto:s-car-list-bounces at audifans.com] De la part de Krasusky Paul
(WQQ2PXK)
Envoyé : 27 janv. 2004 09:57
À : s-car-list at audifans.com
Objet : [s-cars] new "//S Line"... Badge Engineering anyone?


Please pass that soapbox...  ah, OK, thanks.

So I'm reading the 1/04 Q Quarterly article on the new TT 3.2 DSG and
thinking, hmmm, sounds cool, whatever.  I quickly scan the article's
highlights before I read it and note a little chart where Audi has
plotted
out their model lines, etc., and I see a reference to "//S Line", but
don't
think too much of it...

...until I read the article.  Then, worse, I closely inspect the
pictures of
the new TT and see <gasp> what appears to be an "//S Line" badge on the
lower side quarter before the wheel arch.  WTF!?!?  

Sad to see Audi falling way of BMW and MB...  IMUnsolicitedO, BMW has
deeply
degraded and diluted the true meaning of BMW M GmBH by slapping that
once
powerful but now rather silly ///M badge unto every valve stem cap,
steering
wheel, shift knob, and alloy wheel it could find in it's inventory.  And
while MB is not quite as guilty with their AMG line, they're darn close,
similar but different to BMW.  While that AMG badge still does pack the
punch to follow it's mouth, it seems to be everywhere I look and too
show-y
(anyone note the recent CL600's use of "Biturbo V12" splashed rather
gaudily
on each mid-fender???  GREAT f'n car, STUPID f'n badge.  Ridiculous.

ANYwho...  so sad to see Audi following this path of pathetic Badge
Engineering.  Oh goody, I can now get an nice nifty //S Line badge to go
on
my car but cannot order the "real" Recaros for my RS6 or a 6 spd for my
//S6
Avant (in my pretend world)...  there's justice for ya.

<end rant>  Sorry, I needed to vent.  So, who's the first to don one of
these gems on their UrS???  Maybe I'll slap one on Pizzo's Evo next time
I
see him...  or Burig's Viggen for that matter...  

-P WTF!? K.
'95 //S Line 6
'58 TR Line 3A
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