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[tblack5 at cogeco.ca]

Article : At Full Chat
First Audi began wiping the floor with arch rivals Mercedes and BMW in terms of exterior design. Then it started producing best-in-class interiors. After that, its machines moved to the top of the desirability league. Then the firm became the undisputed leader of world sports car racing, with BMW, Mercedes and Porsche unwilling, incapable or simply scared of putting up a fight. And on price, Audi wins, while its main rivals lose again - as the entry-level, £21,525 TT Roadster perfectly demonstrates. You'll pay many thousands more for modest convertibles with BMW or Mercedes badges.
Not content with cleaning up in all those departments, the underrated, understated firm from Ingolstadt may now be in a position to turn over its Munich and Stuttgart rivals yet again. And this time it's an imminent road car called the Le Mans quattro coupé that's likely to do the damage.

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http://www.autoexpress.co.uk/?news/ae_news_story.php?id=44661