[s-cars] Audi Canada using "Vorsprung durch Technik"

[Harold McComas]

Steve, is that Audi's description??
"Literally translated, it means 'advancement through technology'; however, 
English cannot fully capture the meaning of 'Vorsprung,' which means 'to 
leap ahead.' "

I would have said:  advantage or leading with Technology.

with a German minor,

Harold M
96 S6

> From: Steve Marinello <smarinello at entouch.net>
> Subject: Re: [s-cars] Audi Canada using "Vorsprung durch Technik"
> To: Tony Curran <tony.curran at sympatico.ca>
> Cc: "S-Car-List at Audifans.Com" <s-car-list at audifans.com>
> Message-ID: <47265A01.4090806 at entouch.net>
> Content-Type: text/plain; charset=ISO-8859-1; format=flowed
>
> Neither do I...here's their glossary text:
>
> "Vorsprung durch Technik" is Audi's tagline in Germany. Literally
> translated, it means "advancement through technology"; however, English
> cannot fully capture the meaning of "Vorsprung," which means "to leap
> ahead." The slogan describes Audi's ambitions in the development of new
> vehicles and technology; the perpetual challenge is to question existing
> concepts and adopt innovative approaches.
>
> Tony Curran wrote:
>> As seen in new R8 ad...
>>
>> http://www.audi.ca/audi/ca/en2.html?csref=%20CA-R8-Launch-EN
>>
>> Seen in Europe for a long time but don't recall seeing it in NA.
>>
>> Tony
>> 96 S6
>> _______________________________________________
>> S-CAR-List mailing list
>> S-CAR-List at audifans.com
>> http://www.audifans.com/mailman/listinfo/s-car-list
>>