[s-cars] Audi announces HD Radio as standard equipment!

[Douglas Landaeta]

*Audi to Expand Audio Offerings with HD Radio™ Technology *

Automobiles Review

October 23rd. 2008, 3:48pm

Providing drivers with a heightened entertainment experience, Audi of
America today announced plans to offer HD Radio technology as a standard
feature in many of its vehicles beginning with 2011 models, which will start
arriving in dealerships in 2010. These luxury vehicles will be fully
equipped with the best in digital broadcast engineering, top-of-the-line
AM/FM HD Radio audio systems featuring added content and format choices and
crystal-clear sound.

"As one of the world's most progressive car companies, Audi strives to
deliver on the pillars of its brand promise - performance and technology.
Incorporating HD Radio technology in upcoming models reflects that
commitment," said Johan de Nysschen, Audi of America's executive vice
president. "We believe consumers will want to experience HD Radio
broadcasting firsthand because, as with anything we put in our cars, the
truth is in the engineering."

"With a deep appreciation for cutting-edge technology and engineered
perfection, Audi and HD Radio technology make natural partners," said Jeff
Jury, COO, iBiquity Digital Corporation, the developer of digital HD Radio
technology for AM and FM audio and data broadcasting. "We are very pleased
to be associated with Audi's upscale brand. This further solidifies HD Radio
Technology as a key feature for the luxury market."

With more than 1,800 AM and FM stations and over 900 new multicast channels
(HD2/HD3) on the FM dial currently broadcasting, HD Radio technology is the
latest advancement in broadcast radio - a medium accessed by more than 90
percent of the U.S. population in any given week. These exclusive
subscription-free channels feature digitally delivered, fresh new music,
news and entertainment formats.

HD Radio technology is also a platform for broadcast data delivery,
supplying text information with not just song titles and artist names, but
real-time traffic/weather updates, movie listings, sports scores, stock
quotes, school closings and emergency alerts too.

Audi is a leader in offering luxury features to premium car buyers, and has
been offering Sirius satellite radio as standard equipment in its models.
That will continue as HD Radio technology becomes available in Audi cars and
SUVs, as well.

More information on HD Radio stations currently broadcasting nationwide can
be found at http://www.hdradio.com.