[s-cars] Trial Balloon - mats w/ logo

[Steve Marinello]

I tried urquattro and '83 urq and Lloyds refused.  My position was, as you
stated, that it was the enthusiast community that had coined and continues
to use the term, not Audi.

-----Original Message-----
From: JC [mailto:jc at j2c3.com] 
Sent: Saturday, October 16, 2010 10:41 PM
To: 'Steve Marinello'; 'Robert Myers'; 'S-CAR list'
Cc: 'quattro list'
Subject: RE: [s-cars] Trial Balloon - mats w/ logo

Yep. I suspect it will work out like this - you could get a small shop to do
a one-off (or at least maybe 2 or 3 sets) but the minute it gets to a big
group buy quantity people will get nervous and the places you'd most like to
use for price/quality reasons will not want to touch it. BTDT before when  I
had some shirts with a logo made... got a few one-offs for myself, my
friends dug them and stole a number of them from me. I went back for more in
a small batch quantity and the place suddenly got real real nervous and
didn't want to do any anymore.

Interested about the "UrQ" thing though, surprised they Audi could prevail
on that but maybe they are just being super cautious or maybe Audi added all
kinds of "Ur" stuff to their copyrights at some point.  I'd think it
wouldn't hold up due to prior usage (aka it was enthusiasts that coined and
used the terms widely first?) but whaddoiknow I'm no Perry Mason.

>
> Well, I really like Lloyds mats, but as the reason they
> don't/won't do the ring logo, or anything else Audi,
> INCLUDING urq or urquattro, which I tried to get, because of
> VW/Audi's licensing position, I think it will be hard to find
> someone else to do it for a group.
>
> That being said, I'd love a set!
>


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