[urq] Marketing 101 ...

[Buchholz, Steven]

... welcome to the real world!  You may want to believe people will pony up
whatever you believe is reasonable for your fancy whateveritis whizzbang,
but your potential customers are going to apply the principle nonetheless.
The number of upgrades you will end up selling will have some dependency on
your price, no matter how "high quality" the product is.  I'm not a
marketing type, but it seems to me one of the key variables in a project
proposal would be target selling price.  Engineering decisions in terms of
whether or not to include a particular feature should include impact to the
final cost and whatever implications this would have relating to the total
market.  Many people are into the whole audifan thing because the cars are
comparably cheap ... and it seems to me that this characteristic would carry
over to the amount they would be willing to pay for upgrades.  I know, the
audi world has changed, a lot of the folks who are into the newer models
seem to be less sensitive to the cost ... 

Don't get me wrong, I would never say that anyone's particular product is
too expensive or not worth every penny asked for it ... I'm just commenting
upon the statement that cost should have no bearing upon the way a product
is conceived ...

Steve B
San Jose, Kaleefohnia (USA)
> 
> FWIW, the price paid for a car should have no dictation on 
> the cost to manufacture a high quality part.