[urq] Letter to Audi : first try, the parts...

[Thomas Pollock]

I wonder if this cause would get more press and attention if it originated from one of our competitors?  I'm not a marketing type but I imagine Mercedes or BMW "could" have a field day with something like this... wink-wink. I guess the worse that could happend is we'd get cheaper Audis in a few years, ala 1980's... ewwww.
   
  I think the auto rags would be all over a story like this too. 
   
  might be time to get dirty... 
   
  cheers,
   
  tom.

"Buchholz, Steven" <Steven.Buchholz at kla-tencor.com> wrote:
  To my mind a list of parts isn't necessary and might tend to confuse the issue ... 

The letter I'm contemplating would explain that I am a long time Audi fan, having owned Audis exclusively for over 25 years and having purchased my urq in 1986. I would express my reasons for choosing Audis ... quattro specifically, but also some of the products and advanced technologies that Audi has brought to the market ... like Procon-Ten or a luxury car in the US with a manual transmission (1991 V8Q). As time has passed the dealers were less and less able to service my cars, so I learned how to fix them myself. Now I am finding that Audi does not appear willing to provide a supply of the parts that I would need to maintain my cars in operable fashion. Seeing Audi has not forgotten the history of quattro in current ad campaigns, why wouldn't they want to support those of us who make those same cars visible on the streets today by simply continuing to supply the parts people like me need? I see other marques which support the repair market for fans who made the decision
 to buy cars other than Audis. Audi needs to realize that by not supporting the owners of the older models they are sending a message that they don't expect the cars to last that long to begin with, not a good prospect for someone expecting to get high resale value on their premium car purchase! I remember ads for million mile Volvos. I also find it painful to admit that while I am starting to realize that I need a car newer than 15 years old, and that car might perhaps be a brand new car ... that I'm finding it difficult to justify for myself the purchase of another Audi. 

... any others out there have any follow on thoughts in this vein? I remember meeting Len Hunt in 1999, he seemed pretty jazzed to see so many "classic" Audis gathered at the Historics. Perhaps it was all just to appease the crowds ... but perhaps it might make sense for those of us in the USA to contact him ... did a web search ... looks like Len is now heading Kia!!!

Perhaps there is no hope for us ...

Steve B
San José, CA (USA)
> 
> Hmm. It appears to me that a strategy not unlike warfare may be necessary.
> By that I mean one must go for a two-pronged attack.
> 
> 1. Definitely the letter route, whereby specifics are discussed
> 
> and then
> 
> 2. the Banner "we're Upset" Ads for the events.
> 
> Unfortunately, Audi is not in the same position as BMW, MB or Porsche in
> this regard. All of these manufacturers have produced a great many cars
> which are adored and fussed-over by afficianados and collectors. Aside from
> the Urq, that really can not be said of vintage Audi cars.
> 
> Plus the fact that these were more or less hand-built and their (relatively)
> limited production are also working against us.
> 
> Don't get me wrong, I'm all for it!!!
> 
> Ingo

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