[urq] FW: Apple buys Quattro for reported $275M

[Ingo Rautenberg]

Actually, it's one of those (useage) things. You wouldn't mistake the Shick Quattro Razor for the car or drivetrain, either. 

Ingo Rautenberg

-----Original Message-----
From: Steve Buchholz <urq222 at ymail.com>
Date: Tue, 5 Jan 2010 16:58:15 
To: <urq at audifans.com>
Subject: [urq] FW: Apple buys Quattro for reported $275M

Perhaps we'll get better support from now on ...  ;-)

Given the way Audi prosecutes those who show any signs of encroaching on their brand I'm surprised that there would be anyone else able to call themselves "quattro".  I imagine the fact that Borland created the product before Audi did is what makes "quattro" more public domain.  

Steve Buchholz

----- Forwarded Message -----

Published: January 5, 2010

Apple Inc. acquired Quattro Wireless Tuesday, reportedly paying $275 million for the mobile ad network. 




      
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