[V8] German Pricing

Michael Larosa Jr Mc.Larosa at Sun.COM
Mon Mar 21 11:56:13 EST 2005


I love Audi's.  At least I liked driving them.  After my horrendous experience
with Audi of Nashua.  It will be a long time before I go down that road of
a new Audi again.

I will do old audi's though....

Mike,

George Tur wrote:
> On Monday 21 March 2005 10:02 am, S_Matus wrote:
> 
>>The exchange rate from the Euro to the dollar is going to drive up the
>>prices on anything coming from Germany.  I do understand that VW has not
>>had a good sales year in the US for the last few year.  Not having any new
>>product (Except Tourag and the "Noone can afford it" Phaeton).  Audi on the
>>other hand had done well at bringing new product to the market on a timely
>>basis.
>>
>>I have been looking at the pricing of the New Jetta for a commuter car.  VW
>>thinks that they can sell a stripped Jetta in the US for $21K. You are
>>looking at $26K for some content. They are setting themselves up for
>>failure in my eyes.  VW is no longer the "Peoples Car".  This will have to
>>affect Audi in the long run.  Their pricing strategy is going to be
>>critical for remaining in the US Market.  The example I see with the New
>>Jetta and the Phaeton will not drive people to the VW symbol, but rather to
>>buy the lower priced, lower content Audi look-a-like. We will wait and see
>>with the pricing on the new A3.  If it comes in under $25K base, I will opt
>>for the 4 rings over the single ring.
>>
> 
> ***********************
> While the exchange rate hurts, the perceived quality of the product also seems 
> to hurt the Jetta and the overall VW product line. I was at a local VW/Audi 
> dealer a few years ago waiting for the speaker recall to be done on my V8 and 
> had a chance to talk with some other customers who were waiting for their 
> cars. Both were Jetta owners, I don't recall what year models they were, and 
> they were waiting for repair work to be done. They were not very happy since 
> they had been back multiple times and new problems were always cropping up. 
> Granted most of the work was being covered under warranty, but they still 
> weren't very happy about the cars being in the shop so often, and indicated 
> that they probably would not get another VW. From what I've read the quality 
> issue hasn't improved with VW since then.
> 
> As to the new Jetta look I cringe at the styling, reminds me of a Toyota, but 
> I like the interior finish. My own preference would be to get a 2003 or 2004 
> Jetta wagon with a tdi. That would be a perfect commuter and general purpose 
> car for me. A hundred mile round trip  daily commute gets a little expensive 
> in a V8 guzzling premium fuel, even though it's a lot of fun opening it up.
> 
> George Tur
> 91 V8
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-- 

     _/_/_/  _/    _/  _/     _/      Mike LaRosa
    _/      _/    _/  _/_/   _/       TSE - HAS
   _/_/_/  _/    _/  _/  _/ _/        1617 Southwood Drive
      _/  _/    _/  _/   _/_/         Nashua, NH 03063
_/_/_/   _/_/_/   _/     _/
   S U N                              Phone: 781/442-1250
   S E R V I C E S                    Fax: 781/442-5488
                                      Email:mc.larosa at sun.com


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