[V8] Ignition wires cost?

[J123fs at aol.com]

Hi all.
Just priced out some plug wires for the car, and have only found ones well  
north of 150 bucks from RockAuto and the other usual online suspects.
Question, is this the going rate? What about generic ones vs OEM Bosch? 
 
Has anyone got a line on some that won't cost me my beer money for the  
month?

Seems I can find brand name ones for a Chevy V8 for 40 bucks....
TIA, and Merry Holidays!
Jack