Re: FW: Audi Price Cuts

["David R. Derting" <davidder@teleport.com>]

On Thu, 13 Oct 1994, Franklin Fasano wrote:

> I can't believe that the whole "unintended acceleration" thing is still an 
> issue, but I agree that it is.  I get a lot of comments about it when people 
> learn that I drive an Audi.
> 
> I have a couple of questions about the whole thing.  First, how long ago has 
> been and has 60 minutes ever retracted or backed down a little from their 
> story?
> 
> Also, why hasn't Audi had a taken a more aggressive position (beyond 
> changing the model names)?  Wasn't the whole thing more or less disproved?
> 
>  -Frank
> 
Geez, I hope I didn't accidently start-up the acceleration monster 
again!  As I recall it was in '86 or '87.  The thing to remember here is 
that in the marketplace negative attitudes about products can linger long 
after the source of the problem has past, even if the orginal problem was 
bogus.  Indeed, why hasn't VW of Amer/Audi been more agressive?  As I 
suggested earlier, at a corporate level, I don't think they understand 
product positioning (my 2 cents).

davidder