Re: A4 pricing

[jallred@spdg.COM (John Allred)]

> From: jblock@ix.netcom.com (Jeff Block)
> Date: Wed, 13 Sep 1995 18:58:12 -0700
> Subject: A4 wholesale pricing and leasing
> 
>                 MSRP        Wholesale
> Car             26500       23300
> quattro         1500        1500
> leather         1280        1114
> sunroof         990         861
> remote lock     190         165
> all weather     450         392
> sports wheel    150         131   
> Bose            ?           537

These seem to be quite thin margins (for example, other manufacturers
charge over twice wholesale for leather, according to some pricing
guides).  I'd bet that Audi has started playing the "dealer holdback"
game, where Audi rebates n% of sales back to the dealer on a monthly
basis.  This serves to inflate the "wholesale" price so that the
sucker, er customer, thinks he/she is getting a good deal, even while
the dealer is making a good profit.

Your mileage may vary, of course.

John (1990 Coupe Q)
-- 
John Allred (jallred@spdg.com)
Stratos Product Development Group, Seattle, WA