Re: v/vr -room

[PDQSHIP@aol.com]

In a message dated 95-11-14 11:40:16 EST, you write:

>do you realize that the market is slowly getting bored of japanese
>characterlessness?  that's why they are buying characterful f***
>trucks by the bucketful. if you want to think long term, i would say
>that lexus would have been the fad of the 1990s and that people will
>return to virtues of heritage, pedigree and tradition (after they find
>out how truly rotten trucks are).  they will realize how hollow
>perfection is.  car makers have reached perfection and it's not
>nirvana.  the japanese don't know what next to do; the europeans can
>fall back on their long history and traditions to sell. the new bug
>will sell a zillion regardless of what constupid reports is going
>to say about its ergonomics or Crap and Drivel(tm) about the quality
>of its cupholders.  maybe this obsession with cupholders stems from
>the fact that the rest of the car is so completely utterly boring.

......  Hmmmmm that cupholder thing eliot, don't get me started on the big
gulp syndrome...... :)  ....  I do agree that a truck is just that, but not
when talking engines....  The development of engines in the last ten years is
noteworthy in that, the old "vr6" attitude of the bandaid (and it covers the
engine bay wounds well) for an engine is gone....  The standard of excellence
in accomplishing CAFE, Emissions, torque, hp, durability etc. has moved to a
new high.....  To offer short term solutions, the reactionary crisis stuff is
passee......  Do the homework on the Cray, and offer the standard by which
others struggle to keep up.....  It is successful, Mercedes has done it for
years, Lexus did it, and now BMW......  There is no excuse for VW being mired
in the back nine......
>>   The demand in the market is created by expectations based
>> on the best offered....... 
>
>and who decides what criteria is used to determine "best"?  Crap & Drivel
>(tm)?
>the consumers?
>
>before you answer, bear in mind that a zillion macdonalds burgers or ford
>taurii sold does not equate it to them being the best products in their
>respective fields. 

But the demand is there for an M3, a 540 six speed, a 530 wagon next to the
525 one, and a sweet 740i that almost outruns it's big sister with 1/3 the
cylinders, heck they are even offering a "miata" (and built here!!??!)......
 And they are selling ALOT of cars.....  It can be done.....  And the 325/318
can be the bread and butter "taurus'" of the line.........  And still offer
some performance that is expected of the marque.......  You have to sell the
s**t boxes, cuz there are people who think cars should get them from point a
to point b, how does one do that for x$/month......  That's life....  The
flexible will survive, and the bavarians have certainly shown what a good
stretch can do
>>
>i don't disagree that the vr6 was probably conceived without too much
>far sightedness.  my point is that whatever long term potential it
>has is absolutely irrelevant at the present time.   it should be
>judged and compared with the competition that exists right now, and
>it should be judged and compared using whatever subjective criteria
>that we want to supplement the numbers.
>
That is the american short term mentality.....  In business, any decision you
make affects your future, long and short term.......  The short term actions
dictate long term outcomes.....  And marketing a vr6 to me is a piece of
cake......  It's not a great six against other 6's, it's a great six against
large 4's in the same bay.......  That marketing can be used long term......
 Today, put the v6 in the passat, short term it may not make a difference one
way t'other, but long term, it has the potential to.......  And sell all the
vr6's you can to whomever wants them, you're still on a win/win track long
term........

End.

Scott.....  Oops spilled my coffee......