Re: cost of selling a4 in the US

[Psycho Bob <honge@creighton.edu>]

> >now, the dealer also claims that audis are "subsidised" for the US
> >market.. i.e.  cars sold here are sold at a loss to the maker.  i
> >don't have reason to doubt that claim since prices in other countries
> >are quite a bit more than in the US.  but i maintain that increased
> >US sales are a positive development in terms of the bottom line.
> 
> If you believe the first part about the subsidy, then it becomes hard to
> support the second part about higher volume being a positive development for
> the bottom line. Sort of like "We lose money on every one, but we make it up
> in volume."

The A8 is a money-loser alright. But I cannot see how A4 is losing money 
for Audi in the U.S. I thought the A4 was the money-maker, in addition to 
the up-coming A6, that will support image leader like the A8. The hope 
was that A4 will sell in quantity. If Audi does lose money on every A4 it 
sells, then Audi is in big doo doo.

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