Audi up! Horch up! Listen up!

["Royal,Paul" <royal@bos.msmail.idx.com>]

Audi is Latin for Horch or "listen"....since the German Horch is derived   
from the Latin....right Pete! The bank of Saxony which owned interest in   
all four companies that formed the Saxonian
 Group (Audi, DKW, Wanderer, and Horch) negotiated the creation of Auto   
Union AG.
 I knew that 3 years of high school Latin would come in handy   
someday...who knew?

>     In the interest of historical accuracy, please note that it was   
August
>     Horch who founded the company which began producing Horch   
automobiles
>     early this century.  Herr Horch subsequently left (or was forced   
out
>     of) the company he created. However, his interest in automobile
>     manufacturing remained unabated.  He formed a new company called   
Audi
>     which is Latin for "to listen" (or "to hear," I forget exactly   
which).
>     "Horch" in German means much the same thing.  The two companies   
later
>     fell under the same corporate umbrella that was Auto Union.
       

>     Pete
       

>     Pete_Kraus@email.eushc.org