Re: What's up with MB?

["J. Stevens" <jstevens@kaiwan.com>]

At 11:13 PM 2/19/97 -0600, you wrote:
>Still pondering as to why Audi does not advertise on the network stations,
>I was quite surprised with flurry of MB TV ads. No taste, no class, no
>central theme -- except that these seems to be made with huge budget. I
>couldn't recall anything specific except the MB logo at the ad's end.
>What's up with them? Is their sales slipping? Why are they suddenly
>advetising? In one night, I think I've seen FOUR different TV commercials
>from them! Wow... Very impressive budget.

I can't understand Audi's fear of advertising.  VW used to have the same
problem, then they hired a decent ad agency and put out that slick Passat
commercial with the Enya soundtrack.  Since then they have advertised
quite regularly on the networks.  Personally, I kinda like the fact that
Audi's are fairly unknown.

cya,
John  
_______________________________________________________________________
jstevens@kaiwan.com			          Southern California, U.S.A.