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Re: What's up with MB? (audi advertisig or lack off...)



..>From: "Psychotic Don't-you-dare-tickle-me Elmo" <honge@creighton.edu>
..>Date: Wed, 19 Feb 1997 23:13:41 -0600 (CST)
..>
..>Still pondering as to why Audi does not advertise on the network stations,
..>I was quite surprised with flurry of MB TV ads. No taste, no class, no
..>central theme -- except that these seems to be made with huge budget. I
..>couldn't recall anything specific except the MB logo at the ad's end.
..>What's up with them? Is their sales slipping? Why are they suddenly
..>advetising? In one night, I think I've seen FOUR different TV commercials
..>from them! Wow... Very impressive budget.

a couple of points

1) audi is outselling the bmw 3 series and the mb c class comfortably world wide with the a4.

2) at least where i come from audi has some very good tv adverts which are designed for brand awareness and to plug the a4 (the woman adding perfume to her a4's windscreen washers as the only way to improve it).

3) seems to me audi is having no difficulty in shifting a4s in the good'ol us of a, it's problem is more to do with supply.  so why create more demand?

-dave
'93 s2
'90 ur-q