Re: 1997 A4 Pricelist

[MikroCell <MikroCell@compuserve.com>]

On  Wed, 5 Mar 97 14:56:04 EST dan_masi@MENTORG.COM wrote:
>On Mar 5, 12:48pm, Lucas, Brent-Operations Analys wrote:> Subject: Re:
1997 A4 Pricelist
>> >From: rayk <rayk@mci2000.com>
>> >Date: Tue, 04 Mar 1997 08:25:30 -0800
>>
>> >The price list is cool, but what is the real cost to the dealer?
>> >Do they have a hold back.. Some foreign manufactures do not but I
>> > think Audi does? That could go at least 2 %.
>>
>>
>> According to Edmund's web site, Audi does not have a holdback.
>
>No, it's more that they don't know of any holdback.  Audi absolutely
>does have incentives to dealers.  We, the general public, just
>don't know how they're structured.

I have just purchased an A4 1.8T 5 speed (which was confirmed on US soil
just this week!)

I'd like to add a few comments to this price thread:

It isn't true that these cars aren't being discounted. 
I paid $26,786.00 (plus tax and tags) for mine.
It had the following options:
Quattro
5 speed
Sunroof
All weather
Sport package
Cool shade yellow

I used the Edmunds pricing guide and added $1200 profit for the dealer. 
The dealer then reminded me that they also pay a $300 national advertising
fee per vehicle.  So we came to agreeing on the $26786 price.

Additionally, the current Edmunds book does quote a 2% holdback for Audi.  
 My dealer was kind enough to confirm this to me.   I've confirmed with
Edmund's that it isn't on the website due to an oversight.

Good luck Wheeling-and-Dealing,
Mike