Re: Hedgehogs and BMWs

[orin@netcom.com (Orin Eman)]

Ah, the BMW April Fools joke for this year.
Was it BMW that did the big ad for automatic tire pressure control about
10 years back?  Turned out to be a joke.

> Perhaps Audi's "hedgehog" commercials have got BMW rattled.  Today's  
> "Independent" contains a full page advertisement for BMW's Wildlife Acoustic 
> Information Link:
>  
>      Available in the United Kingdon.  A BMW for the animal kingdom.
> 
>      In children's fiction it was Dr Dolittle who talked to animals.
>      Today, thanks to doctors at the Bavarian Institute of Zoology, it
>      is the engineers at BMW.  At frequencies above 20,000Hz, sound
>      becomes inaudible to most humans.  A hedgehog, on the other hand, 
>      can detect frequencies up to 45,000Hz.  For this reason BMW have
>      developed the concept of WAIL (Wildlife Acoustic Information Link).
>      This operates on the same ultra-sonic echo-sounding principle as 
>      BMW's Park Distance Control System.  Sonic waves are emitted from 
>      the front bumper producing a warning call which alerts stray 
>      animals to the approaching car.  This then encourages them to jump
>      into the nearest hedgerow.  Available from April 1 on selected 
>      models, we believe it will be a resounding success with all road 
>      users.  Both the two and four legged varieties.
> 
> 
> --
>  Phil Payne
>  phil@sievers.com
>  Committee Member, UK Audi [ur-]quattro Owners Club
>