Dealer Total Quality Index U.S.A.

[WARATAP@aol.com]

Just some info for the US listers that just cam in...

SAN DIEGO, May 27 /PRNewswire/ -- Fueled by hopes of competitive advantage
and fear of on-coming alternatives to new car dealerships, vehicle
manufacturers and their dealers are working hard to improve the
customer/dealer experience, according to Strategic Vision.  The San Diego-
based research firm bases its claim on the seven percent year-to-year
improvement it found in its Dealer Total Quality Index(TM) which measures
customers' sales and service experiences.
          As expected, luxury franchises as a group lead the index....(snip)
In the More Than $30,000 Group
            Lexus            904 (CO-WINNER) - TIE
      Jaguar           899 (CO-WINNER) - TIE
            Mercedes Benz    888
      Volvo            885
      SEGMENT AVERAGE  882
          Below segment average: Audi, BMW, Cadillac, Infiniti, Land Rover
and
Lincoln.
          Strategic Vision, founded in 1986, has studied the decisions and
experiences that consumers have with products and services in a wide range of
industries.  Its clients include Coca-Cola, American Airlines, Procter and
Gamble and the American Broadcasting Company, in addition to many automotive
manufacturers.
          In 1995, Strategic Vision pioneered the Total Quality survey that
measures
the complete automotive ownership experience including things-gone-right
(delights), things-gone-wrong (defects) and the dealership experience.
          Further details of the Dealer Total Quality Index and other
automotive
awards are available at Strategic Vision's website at www.vision-inc.com.