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Audi Announces New Park Avenue Product Showcase
So they've decided to make a little splash in NYC:
AUBURN HILLS, Mich., Aug. 29 /PRNewswire/ -- Audi of America, Inc.
announced today that in partnership with its local dealer Zumbach Sports
Cars,
Ltd., it is opening a product showcase in New York City at 250 Park Avenue.
The 6,450 sq. ft. facility will open its doors this December. An official
name for this location has yet to be announced.
The contemporary design of this product showcase will reflect
Audi's
German heritage and history of advanced design. It will feature seven cars
in
its floorplan and be a place for people to see and buy the full line of
Audis
from the entry level A4 1.8 T through the revolutionary A8 with its all
aluminum Audi Space Frame and body panels.
Audi recognizes the importance of New York City as a leading
market for
buyers of imported luxury cars as well as its national and international
prominence in the realm of opinion, design, and fashion.
Audi has enjoyed a resurgence in the American market over the last
two
years with a 51.1% increase in sales in '96 and a 44.1% increase in '95.
1997 year-to-date sales are up 33.4% over last year.