Re: Makin' Whoopie

[Igor Kessel <e6941tb@ix.netcom.com>]

Virtual Bob wrote:
> 
> On Tue, 21 Oct 1997, Greg Johnson wrote:
> 
> >I keep watching the tube for an Audi advertisement (<-- Audi content).
> >All I keep seeing/hearing is some stupid Cadillac add where the theme
> >song is Makin' Whoopie. Two questions:
> >    (1) Has any one seen any Audi adds? 
> Aye. In fact, I did just several days ago on CNN for Audi A4 Avant ad. And
> yes, the commercial began with what seems to be a couple who's gonna do
> "it," with A4 Avant rocking along. But it turns out they were just...
> Well, you gotta see it yourself.
> 
> Not a very creative or catchy ad. But at least Audi's doing it.

Yeah, it sucks like most Audi ads do, what else is new <sigh>.
BTW, have you, fellows noticed an excellent new line of BMW commercials, the 
ones with energetic music, tastefully done B&W footage and in which all BMWs 
inevidably pull away from the camera. Kinda make me want to jump up and run 
out to get one of them Bimmers.
Or take the recent AWD Volvo commercial. They are only a year-long players on 
the AWD arena, yet they are already exploiting the theme of the snow 
sure-footness at full blast.
Or the brilliant Saab's slogan: *Find your own road!* What a precise 
targeting of their market segment, mostly comprised of independent-thinking 
intellectuals.
Audi has a lot to learn about advertising from these companies. As usually.

-- 
Igor Kessel
'89 200TQ - 18psi (TAP)
'98 A4TQ - on order...again. For the third time and counting.
Philadelphia, PA
USA