Re: Mercedes A-Class...Audi referenced

[steveb@falcon.kla-tencor.com (Steven Buchholz)]

 # Wednesday November 12 2:09 PM EST
 # 
 # Mercedes-Benz Apologizes for A-Class Problem
 # 
 # FRANKFURT, Germany (Reuters) - Mercedes-Benz, for decades an icon of

>>> SNIP <<<

 # Unlike other automakers, such as Suzuki Motor Corp. and Audi AG, a unit of
 # Volkswagen AG, which in the past dealt with safety
 # questions in a less public way, Daimler has tackled the A-Class problem
 # head-on.
 # 
 # Although the strategy risks drawing attention to the safety defect, German
 # advertising executives praised the move.
 # 
 # "I can hardly think of another company that has faced a crisis as well as
 # Daimler-Benz in this case," said Bernd Michael,
 # managing director of the Grey advertising agency in Duesseldorf. "It seems
 # to be a strategy of clear-as-glass marketing."
 # 
... oh how short memory can persist!  How long ago was the announcement 
that Audi was recalling *hundreds of thousands* of cars, many of which 
long past warranty, for problems with airbags?  What safety issue did 
Audi not handle in a public way?  

Anyone got an e-mail address for Reuters? ... found one!

Steve Buchholz
San Jose, CA (USA)