Audi Driver Magazine

[David Boyd <john@dboyd.demon.co.uk>]

Re:
Date: Mon, 17 Nov 1997 20:28:20 -0500 (EST)
From: audidudi@mindspring.com (Jeffrey J. Goggin)
Subject: Premier issue of Audi Driver arrived...
..........(snip).

- Agreed, aesthetically it's very pleasing; it exudes quality, style and
good taste. To readers only interested in the latest Audi developments and
which GBP 30,000 Audi to buy next , the interior to grace with their
Aquascutumed presence in the driving seat and no more, it's the bees knees.
But the whole impression, to me, is of an expensive, glossy PR magazine,
rather than one for those who are more at home in boilersuits under their
Audis. I am sure it is all a deliberate move up-market, to leave their
sister mag. 'VW Audi Driver' more for the 'enthusiasts', but there's a
balance, which I don't think they've got quite right. However, it's early
days, and with a new magazine, there's no stock of reader-oriented features
on which to draw, and it's vital to impress potential advertisers with how
well-heeled the readership will be, so 9/10 for presentation and 6/10 for
content would be my marks so far.

Regards

David


john@dboyd.demon.co.uk
Cumbria, UK.